Stila Cosmetics, born of Italy is known for its modern, sophisticated and non-intimidating approach to beauty. Full of innovative and multi tasking products with eco-friendly packaging and fashion forward colours, it is a favourite of makeup artists and top beauty editors world-wide. Popular products include individually sold eyeshadow pans, "lip glaze", a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot, and convertible colors, which is a cream product for use on cheeks and lips. Stila products are targeted at young professionals and mums.