Aveda manufactures skin care, cosmetics, perfume, hair care products, and even trains students in cosmetology and esthiology. Aveda was also one of the first beauty companies to endorse The Ceres Principles to encourage greater environmental responsibility in business. In addition, Aveda is the first beauty company to package products with 100% post-consumer bottles and caps, as well as the first beauty company to manufacture with 100% wind-generated power.